How to Sell Your Art Online: A Complete Guide to Joining Gallory

For generations, some of the most original voices in contemporary art have come from Iran, Afghanistan, and Tajikistan — yet the artists behind that work have rarely had a direct, borderless path to the collectors who would treasure it. Galleries are local. Shipping is complicated. Payment rails often don't reach these regions at all. Gallory exists to close that gap. It's an online art marketplace built specifically so that Iranian, Afghan, and Tajik artists can reach collectors anywhere in the world — no gallery gatekeepers, no geographic ceiling.

If you're an artist wondering whether Gallory is right for you, or you've just decided to join and aren't sure where to start, this guide walks you through the entire process — from building your artist page to publishing your first collection.

Why Artists Are Choosing Gallory

Gallory's tagline is simple: Art without borders. In practice, that means three things for you as an artist:

• Global reach. Your work is visible to collectors everywhere, not just buyers who happen to be in your city or country.
• Direct relationships. You keep ownership of your artist page, your pricing, and your story — there's no intermediary curating or marking up your work.
• Built-in trust tools. Every finalized piece gets a verifiable digital certificate of authenticity, so collectors can buy with confidence even when they've never met you in person.

Step 1: Build Your Artist Page

Your profile is the first thing a collector sees, so treat it like a small storefront. From Artist Portal → Profile, you'll set up:

• Display Name — the name shown across Gallory (your real name or your artist name)
• Studio Slug — the short, memorable identifier that becomes part of your page's URL
• Handle — your public @username (lowercase letters, numbers, and hyphens, 4–32 characters)
• Bio — a few honest sentences about your style, your materials, and your journey as an artist
• Profile picture — JPEG, PNG, WebP, or TIFF, up to 5MB

A specific, personal bio builds collector trust faster than a generic artist statement. Talk about your actual process and materials rather than describing your work in the abstract.

Step 2: Set Up How You Get Paid

Before you can sell anything, you need a payout method connected in Artist Portal → Payment Setup. Gallory gives you two options:

1. Stripe Connect — the recommended route for most artists. One click connects a secure, internationally trusted payment processor that handles settlement automatically.
2. Direct IBAN — a manual alternative for artists in regions where Stripe isn't available. You submit your IBAN and account holder name, and the Gallory team reviews and processes payouts by hand.

Once either method is active, you can track every payout and order-level earnings estimate from Earnings → View Earnings. Set this up before you list your first piece — you want to be ready to get paid the moment a sale comes in.

Step 3: List Your First Artwork

Head to Artist Portal → Artifacts → New Artwork to create your first listing. You'll need:

• Title and Type (for example, a printed edition or another listed category)
• Description — the technique, the year it was made, and the story behind it
• Currency & Price, plus Inventory (how many units are available)
• An optional Collection to group it with related work (you can also do this later)
• Upload Image — JPEG, PNG, WebP, or TIFF, up to 20MB, at least 1500px wide

Photography matters more than almost anything else here. Natural light and a simple, uncluttered background will do more for your sales than any amount of copywriting.

Step 4: Finalize the Piece and Get Your Gallory Pass

This is where Gallory's authenticity system sets it apart from a typical online shop. When you finalize an artwork, its title, price, description, and image are locked — no further edits — and Gallory automatically issues a Gallory Pass: a digital certificate of authenticity with its own QR code.

Every Gallory Pass has a unique ID and is publicly viewable at app.gallory.net/pass/<id>, showing its issue date, edition size, and active status. A collector can scan the QR code or visit that link to verify the work is genuine before they buy — a level of provenance that's difficult to offer any other way for artists working across borders.

Because finalizing is permanent, double-check every detail on the listing before you confirm.

Step 5: Offer Print Editions (Optional)

Not every collector wants — or can afford — an original. Gallory lets you extend your reach by offering physical print editions of a finalized piece, configured from Artist Portal → Artifacts → Print Editions → Add Edition:

• Width, height, and unit (in centimeters)
• Material — canvas, fine art paper, photo paper, acrylic, or metal
• Framing (currently, unframed is the available option)
• Sizing strategy — fill, fit, or stretch, to control how the image maps onto the print
• Price and currency, with a live subtotal as you configure it

Each edition is priced independently, so you can offer several size and material combinations for the same artwork — a straightforward way to add a second revenue stream to a piece you've already created.

Step 6: Group Your Work Into Collections and Art Rooms

Individual listings are useful, but collectors respond more to a coherent narrative than to a scattered catalog. From Artist Portal → Collections / Art Rooms:

• A Collection groups related artworks under one theme. Create one, add artworks to it, and control its visibility with Publish/Unpublish.
• An Art Room is the public-facing showcase built from a published Collection — prepare one once your Collection is complete, and manage its visibility separately.

Publish your Collection fully before building an Art Room from it, so the visiting experience feels finished rather than half-built.

Step 7: Final Checklist Before You Go Live

Before you announce your page to collectors, confirm:

• Your profile is complete (name, bio, image)
• A payout method — Stripe Connect or Direct IBAN — is active
• At least one artwork is listed with a strong image and clear price
• That artwork is finalized and its Gallory Pass has been issued
• A print edition is set up, if you want one
• A Collection is built and published
• An Art Room is ready, if you're using one

Start Selling, Without Borders

Joining Gallory takes an afternoon; the payoff is a permanent, verifiable presence in a global art market that has historically been hard for Iranian, Afghan, and Tajik artists to reach directly. Set up your profile, connect a payment method, list your first piece, and let the Gallory Pass do the work of building collector trust from day one.

Ready to get started? Create your artist page at app.gallory.net and publish your first piece today.